This unit is designed to enhance students’ knowledge and understanding of the
consumer’s decision-making processes, from needs recognition through research,
the evaluation of alternatives, purchase and post-purchase evaluation. While
students will learn the underpinning theories and frameworks, they will also be
expected to relate these to real-world examples, including their own personal
How do we buy products and services?
What motivates us to seek out a particular product or service?
What research do we undertake prior to making a decision?
Do we seek out other people’s opinions, perhaps through social media?
To what extent do other people’s opinions influence our own?
How do we feel after we have made the purchase?
These are the types of questions to which organisations seek to gain answers. An
important part of marketing is understanding the processes behind how a consumer
makes the decision to purchase a product and/or service. This is applicable as much
to Business to Business (B2B) as it is to Business to Consumer (B2C).
The knowledge, understanding and skill sets that students will gain on successfully
completing this unit will enhance their career opportunities; whether setting up in
business independently or being employed by an organisation.
- Teacher: Mooventh C
The aim of this unit is to develop a student’s understanding of the influence culture,
politics and power have on the behaviour of others in an organisational context.
Students will be in a position to apply the principles of organisational behaviour to a
variety of business situations.
On successful completion of this unit students will have an understanding and
awareness of key influences which affect the behaviour of individuals, teams and
organisations as a whole. They will be able to use this knowledge to make an
immediate and positive contribution in the workplace, whether that role is as part
of a team or as a team leader. This will be achieved through a strong appreciation
of working in a team, having a more profound perspective of what makes people
and organisations do what they do, and how to adjust one’s own behaviour to
reflect the circumstances and situation.
The overall aim of this unit is to introduce the fundamentals of management
accounting which apply to the wider business environment and the organisations
which operate within that environment. Students will explore how management
accounting uses financial data to aid planning decisions, and the monitoring and
control of finance within organisations.
On successful completion of this unit students will be in a position to present
financial statements in a workplace context and be able to assist senior colleagues
with financial business planning. In addition, students will have the fundamental
knowledge and skills to progress onto a higher level of study.
This unit is assessed by a Pearson-set assignment. The project brief will be set by
the centre, based on a theme provided by Pearson (this will change annually). The
theme and chosen project within the theme will enable students to explore and
examine a relevant and current topical aspect of business in the context of the
The aim of this unit is to offer students an opportunity to demonstrate the skills
required for managing and implementing a project. They will undertake
independent research and investigation for carrying out and executing a business
project which meets appropriate business aims and objectives.
On successful completion of this unit students will have the confidence to engage in
decision-making, problem-solving and research activities using project
management skills. They will have the fundamental knowledge and skills to enable
them to investigate and examine relevant business concepts within a work-related
context, determine appropriate outcomes, decisions or solutions and present
evidence to various stakeholders in an acceptable and understandable format.
- Teacher: Abenaya P
The aim of this unit is to help students understand the difference between the
function of a manager and the role of a leader. Students will consider the
characteristics, behaviours and traits which support effective management and
leadership. In addition, this unit will introduce the concept of operations as both a
function and a process which all organisations must adopt to conduct business.
Students will be introduced to contemporary and historical theories and concepts
which will support their learning for this unit.
On successful completion of this unit students will have developed sufficient
knowledge and understanding of how management and operations make a positive,
efficient and effective contribution to an organisation at a junior level. This could be
in the role of a team leader or managing a specific aspect of an operation function
Underpinning all aspects of the content for this unit you will consider topics under
two broad headings: management and operations.
- Teacher: Abenaya P
The aim of this unit is to enhance students’ understanding of how business law is
applied to the running of a business organisation. Students will gain knowledge of
business law and examine the impact of the law on business operations and
decision-making. Throughout the unit students will identify legal solutions available
to business owners and assess their suitability. Their experiences in this unit will
help them better understand the different areas of law that apply. They will be able
to illustrate the impact of the law on normal business operations and when
registering a company and inviting shareholders to invest in it. They will gain an
understanding of the law in relation to market abuse and director responsibilities.
Students will be able to recognise the application of employment law between
employers and employees.
- Teacher: B Sushmitha Achar