This unit is designed to enhance students’ knowledge and understanding of the

consumer’s decision-making processes, from needs recognition through research,

the evaluation of alternatives, purchase and post-purchase evaluation. While

students will learn the underpinning theories and frameworks, they will also be

expected to relate these to real-world examples, including their own personal


How do we buy products and services?

What motivates us to seek out a particular product or service?

What research do we undertake prior to making a decision?

Do we seek out other people’s opinions, perhaps through social media?

To what extent do other people’s opinions influence our own?

How do we feel after we have made the purchase?

These are the types of questions to which organisations seek to gain answers. An

important part of marketing is understanding the processes behind how a consumer

makes the decision to purchase a product and/or service. This is applicable as much

to Business to Business (B2B) as it is to Business to Consumer (B2C).

The knowledge, understanding and skill sets that students will gain on successfully

completing this unit will enhance their career opportunities; whether setting up in

business independently or being employed by an organisation.

The aim of this unit is to develop a student’s understanding of the influence culture,

politics and power have on the behaviour of others in an organisational context.

Students will be in a position to apply the principles of organisational behaviour to a

variety of business situations.

On successful completion of this unit students will have an understanding and

awareness of key influences which affect the behaviour of individuals, teams and

organisations as a whole. They will be able to use this knowledge to make an

immediate and positive contribution in the workplace, whether that role is as part

of a team or as a team leader. This will be achieved through a strong appreciation

of working in a team, having a more profound perspective of what makes people

and organisations do what they do, and how to adjust one’s own behaviour to

reflect the circumstances and situation.

The overall aim of this unit is to introduce the fundamentals of management

accounting which apply to the wider business environment and the organisations

which operate within that environment. Students will explore how management

accounting uses financial data to aid planning decisions, and the monitoring and

control of finance within organisations.

On successful completion of this unit students will be in a position to present

financial statements in a workplace context and be able to assist senior colleagues

with financial business planning. In addition, students will have the fundamental

knowledge and skills to progress onto a higher level of study.

This unit is assessed by a Pearson-set assignment. The project brief will be set by

the centre, based on a theme provided by Pearson (this will change annually). The

theme and chosen project within the theme will enable students to explore and

examine a relevant and current topical aspect of business in the context of the

business environment.

The aim of this unit is to offer students an opportunity to demonstrate the skills

required for managing and implementing a project. They will undertake

independent research and investigation for carrying out and executing a business

project which meets appropriate business aims and objectives.

On successful completion of this unit students will have the confidence to engage in

decision-making, problem-solving and research activities using project

management skills. They will have the fundamental knowledge and skills to enable

them to investigate and examine relevant business concepts within a work-related

context, determine appropriate outcomes, decisions or solutions and present

evidence to various stakeholders in an acceptable and understandable format.

The aim of this unit is to help students understand the difference between the

function of a manager and the role of a leader. Students will consider the

characteristics, behaviours and traits which support effective management and

leadership. In addition, this unit will introduce the concept of operations as both a

function and a process which all organisations must adopt to conduct business.

Students will be introduced to contemporary and historical theories and concepts

which will support their learning for this unit.

On successful completion of this unit students will have developed sufficient

knowledge and understanding of how management and operations make a positive,

efficient and effective contribution to an organisation at a junior level. This could be

in the role of a team leader or managing a specific aspect of an operation function

and/or process.

Underpinning all aspects of the content for this unit you will consider topics under

two broad headings: management and operations.

The aim of this unit is to enhance students’ understanding of how business law is

applied to the running of a business organisation. Students will gain knowledge of

business law and examine the impact of the law on business operations and

decision-making. Throughout the unit students will identify legal solutions available

to business owners and assess their suitability. Their experiences in this unit will

help them better understand the different areas of law that apply. They will be able

to illustrate the impact of the law on normal business operations and when

registering a company and inviting shareholders to invest in it. They will gain an

understanding of the law in relation to market abuse and director responsibilities.

Students will be able to recognise the application of employment law between

employers and employees.